Look Good. Do Good.
Your purchase always gives back… because we’re more than a beauty brand. We donate a portion of the proceeds from every product sold to the fight against breast cancer. This is our Eternally Pink® pledge—made to honor the courage and strength of our Co-Founder Gayle Brinkenhoff and that of women everywhere.
THE BLOG
view all posts
Apr 28, 2025
Do your eyebrows complement your face shape? Before you start tweezing, learn how to use brow mapping to find your best brow style and make the most of your unique features.
The Best Brow Shape for Your FaceRead More
Apr 28, 2025
Discover expert tips and product recommendations for lash care for sensitive eyes. Learn how to choose hypoallergenic lash products, create a gentle eyelash care routine, and maintain beautiful lashes with less irritation.
The Ultimate Guide to Lash Care for Sensitive EyesRead More
Apr 28, 2025
hair-scalp-therapy
A 3-Step Hair Regimen to Boost Your Natural Volume
You wake up one morning, and you’re stunned. How many women and men can relate? Thinning hair always seems so sudden, doesn't it? Your hair looks full, no different from years ago, until one day it's not. But there’s good new...
A 3-Step Hair Regimen to Boost Your Natural VolumeRead More
Apr 28, 2025
Just like the hair on your head, lashes and brows can become dry and brittle — but that doesn’t mean you have to live with it. Once you understand the root cause of dry, damaged lashes and brows, you can take the right steps to...
4 Habits That Are Drying Out Your Lashes & BrowsRead More