Our Processes

Innovation
The Dr. B™ Promise
Responsibility

We are never fast beauty, but rather restore-as-you-wear products that perform as promised.

Innovation remains at the forefront of our product development mission. We formulate our products with the most advanced, science-backed ingredients, including proprietary technology and nourishing plant extracts.

We are committed to developing comprehensively safety-tested products based on doctor-founded science and proven ingredients.

Our products are reviewed by dermatologists and / or ophthalmologists and undergo stringent testing, ensuring we create only the very best formulations.

Our products are made with safe, nourishing ingredients, backed by science and designed to revitalize lashes, brows, and hair.

Our formulas do not contain parabens or phthalates, and all of our products are cruelty-free.

BioPeptin Complex®

Our proprietary technology including peptides, biotin, lipids, and green tea extract rich in panthenol, helps condition, strengthen, and soften lashes, brows, and hair while defending from breakage and brittleness.

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The Curl Effect®

Breakthrough technology gives natural lift and curl to lashes. Our proprietary Curl Effect® technology delivers essential nutrients directly to lashes to help them thrive. Not only will you notice healthier, stronger, more beautiful lashes, but you may also notice a natural curl - no lash curler necessary.

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Revitasome® Technology

Technology featuring a plant-based liposomal encapsulated delivery system to aid in stable, slow-release ingredient absorption into the eyelash hairs.