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THE BLOG
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Apr 28, 2025
Update your look with this year’s trending makeup looks for lashes—including natural-looking mascara and more.
2025 Mascara Trends: What’s In, What’s OutRead More
Apr 28, 2025
What’s behind our serums’ proven results? Advanced ingredients, physician-developed formulas, and rigorous testing.
Unveiling the Secret: The Science Behind Our SerumsRead More
Apr 28, 2025
Short on time to dedicate to your beauty routine? You can still achieve beautiful lashes and brows in just 5 minutes a day with these expert tips.
A Daily Lash & Brow Care Routine for the Busy ProfessionalRead More
Apr 28, 2025
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Pencils and Gels and Pomades, Oh My!
Most brow products use the same language – tame, sculpt, build, accentuate. With such a myriad of products, it would be nice to know exactly what they do! Here's everything you need to know about all the brow products on the ma...
Pencils and Gels and Pomades, Oh My!Read More